Nathan Artt

Posts by Nathan Artt

The Purpose of Content

For many years now, the strategy to engage people through the local church was built around the invitation to a church building. The attractional model of church, which reached so many people, was built on the idea that if we could get people into a church environment that is nothing …

Read Story

Church Clarity in 2023

You’ve heard this before: Covid did not change anything, but rather accelerated a change that was already in place. In short, the past few years condensed 20 years of change into a 2-3 year period. And here we are in 2023, facing a myriad of challenges: Rising interest rates, increasi …

Read Story

The Real Purpose of the Online Church

In last week’s blog, Why People Aren’t Coming to Church, we introduced the idea of Differentiated Value Propositions: something that sets an offering apart from other internal or external offerings. In order to understand how to create an in-person experience that people would want to …

Read Story

Why People Aren’t “Coming” Back to Church

While the world around us has changed, a lot of the conversations in the Church still center around in-person attendance. We’ve touched on this in previous posts as well as our case study: Target Corp and the Flexible Church, but the reason all of our metrics in the Church are based a …

Read Story

Tis the season...for change

There is one month in the year that is harder on executive leaders than any other month, and it’s August.

Read Story

Target: Digital Strategy is Rooted in the Local Store

Most churches are asking the question, “Should we have a local, regional, or national strategy when it comes to digital?”

Read Story

Are we becoming the Amazon Church?

In 2007, The Home Depot had no digital presence, it was solely a brick and mortar company. Yet, its biggest threat was Amazon and the change in consumer behavior towards a digital expression of retail. What happened next? Frank Blake, the new CEO, decided to shift the direction of the …

Read Story

Are We Entering the New Renaissance?

How the world’s largest pandemic created the greatest period of innovation in history

Read Story

The Digital Platform: Your Greatest Evangelism Tool

Unchurched people have a certain perspective of the church whether from their own experience or a borrowed one. There is often a presumptive picture in their minds of what a church looks like and how it treats people, which can inhibit them from stepping inside the walls of a church b …

Read Story

High Tech Will Never Replace High Touch

Healthy churches focus on assimilation. Technology has a growing role to play in how we engage with people and help them find their role, but it can’t and shouldn’t replace relationships.

Read Story