The Fundamentals About Digital Engagement You Didn’t Learn In Seminary
by Alan George on Mar 29, 2023 12:45:18 PM
If you feel woefully underprepared for this current season of doing ministry online, you are not alone. And, truthfully, you won’t be able to do it alone. The next phase of ministry leadership is going to feel much more like a team effort than ever before.
The Purpose of Content
by Nathan Artt on Mar 6, 2023 1:15:44 PM
For many years now, the strategy to engage people through the local church was built around the invitation to a church building. The attractional model of church, which reached so many people, was built on the idea that if we could get people into a church environment that is nothing …
Church Clarity in 2023
by Nathan Artt on Jan 31, 2023 1:18:05 PM
You’ve heard this before: Covid did not change anything, but rather accelerated a change that was already in place. In short, the past few years condensed 20 years of change into a 2-3 year period. And here we are in 2023, facing a myriad of challenges: Rising interest rates, increasi …
Five Questions That Every Church Should Answer About Digital
by Darin Yates on Oct 12, 2022 10:20:56 AM
Darin Yates has been the Executive Pastor at Crossroads Church in Cincinnati, OH for the past 20 years. Crossroads has consistently been one of the largest and fastest-growing churches in America and is seen as an innovator in digital ministry. Crossroads has a thriving online communi …
The Real Purpose of the Online Church
by Nathan Artt on Sep 19, 2022 10:50:19 PM
In last week’s blog, Why People Aren’t Coming to Church, we introduced the idea of Differentiated Value Propositions: something that sets an offering apart from other internal or external offerings. In order to understand how to create an in-person experience that people would want to …
Why People Aren’t “Coming” Back to Church
by Nathan Artt on Sep 14, 2022 7:26:21 PM
While the world around us has changed, a lot of the conversations in the Church still center around in-person attendance. We’ve touched on this in previous posts as well as our case study: Target Corp and the Flexible Church, but the reason all of our metrics in the Church are based a …
Tis the season...for change
by Nathan Artt on Aug 18, 2022 8:36:51 AM
There is one month in the year that is harder on executive leaders than any other month, and it’s August.
Target: Digital Strategy is Rooted in the Local Store
by Nathan Artt on May 10, 2022 12:00:00 AM
Most churches are asking the question, “Should we have a local, regional, or national strategy when it comes to digital?”
Are we becoming the Amazon Church?
by Nathan Artt on May 3, 2022 12:00:00 AM
In 2007, The Home Depot had no digital presence, it was solely a brick and mortar company. Yet, its biggest threat was Amazon and the change in consumer behavior towards a digital expression of retail. What happened next? Frank Blake, the new CEO, decided to shift the direction of the …
Are We Entering the New Renaissance?
by Nathan Artt on Apr 18, 2022 12:00:00 AM
How the world’s largest pandemic created the greatest period of innovation in history