Target: Digital Strategy is Rooted in the Local Store
by Nathan Artt on May 10, 2022 12:00:00 AM
Most churches are asking the question, “Should we have a local, regional, or national strategy when it comes to digital?”
Are we becoming the Amazon Church?
by Nathan Artt on May 3, 2022 12:00:00 AM
In 2007, The Home Depot had no digital presence, it was solely a brick and mortar company. Yet, its biggest threat was Amazon and the change in consumer behavior towards a digital expression of retail. What happened next? Frank Blake, the new CEO, decided to shift the direction of the …