The Real Purpose of the Online Church
by Nathan Artt on Sep 19, 2022 10:50:19 PM
In last week’s blog, Why People Aren’t Coming to Church, we introduced the idea of Differentiated Value Propositions: something that sets an offering apart from other internal or external offerings. In order to understand how to create an in-person experience that people would want to …
Why People Aren’t “Coming” Back to Church
by Nathan Artt on Sep 14, 2022 7:26:21 PM
While the world around us has changed, a lot of the conversations in the Church still center around in-person attendance. We’ve touched on this in previous posts as well as our case study: Target Corp and the Flexible Church, but the reason all of our metrics in the Church are based a …
Tis the season...for change
by Nathan Artt on Aug 18, 2022 8:36:51 AM
There is one month in the year that is harder on executive leaders than any other month, and it’s August.
Target: Digital Strategy is Rooted in the Local Store
by Nathan Artt on May 10, 2022 12:00:00 AM
Most churches are asking the question, “Should we have a local, regional, or national strategy when it comes to digital?”
Are we becoming the Amazon Church?
by Nathan Artt on May 3, 2022 12:00:00 AM
In 2007, The Home Depot had no digital presence, it was solely a brick and mortar company. Yet, its biggest threat was Amazon and the change in consumer behavior towards a digital expression of retail. What happened next? Frank Blake, the new CEO, decided to shift the direction of the …
Are We Entering the New Renaissance?
by Nathan Artt on Apr 18, 2022 12:00:00 AM
How the world’s largest pandemic created the greatest period of innovation in history
The Digital Platform: Your Greatest Evangelism Tool
by Nathan Artt on Apr 11, 2022 12:00:00 AM
Unchurched people have a certain perspective of the church whether from their own experience or a borrowed one. There is often a presumptive picture in their minds of what a church looks like and how it treats people, which can inhibit them from stepping inside the walls of a church b …
High Tech Will Never Replace High Touch
by Nathan Artt on Mar 31, 2022 12:00:00 AM
Healthy churches focus on assimilation. Technology has a growing role to play in how we engage with people and help them find their role, but it can’t and shouldn’t replace relationships.
Apple Inc. on Creating Engagement
by Nathan Artt on Mar 22, 2022 12:00:00 AM
Steve Jobs was masterful at many things, but one aspect that really stands out to me was his ability to speak and cast vision to two very separate audiences: investors and customers.
73 Million People Want Online Church
by Nathan Artt on Feb 19, 2022 12:00:00 AM
We recently enjoyed a dynamite conversation with Kyle Ranson, the Online Pastor at Crossroads Community Church in Cincinnati.